Growth Analysis of CS Hood Cleaners Over the Last 12 Months
Client Overview:
CS Hood Cleaners is a professional kitchen hood cleaning company, specializing in commercial and residential kitchen exhaust system cleaning. Over the past 12 months, the company has seen remarkable growth in online performance, driven by a combination of paid search, organic search, and referral traffic.
Objective:
To assess the impact of digital marketing strategies on the growth of CS Hood Cleaners by comparing key metrics from the past 12 months to the previous period.
Project Details
Duration :
Last 12 Months
Tools :
Google Analytics
- google analytics
- Google Ads
- PPC strategy
Key Metrics Comparison:
Total Users:
- 11,695 users vs. 2,327 users (an increase of 402.58%)
- The significant increase in users indicates a strong improvement in the company’s ability to attract new visitors, primarily driven by digital marketing campaigns, especially through Paid Search
Sessions:
- 15,572 sessions vs. 2,984 sessions (an increase of 421.85%)
- The more than fourfold increase in sessions illustrates how the website is effectively retaining users and encouraging them to explore multiple pages
Views
- 40,939 views vs. 8,352 views (an increase of 390.17%)
- Page views nearly quintupled, reflecting the rising interest and engagement with the site’s content. The spike in views demonstrates an improvement in overall website performance, likely due to better targeting and ad relevance.
Event Count:
- 79,713 events vs. 16,399 events (an increase of 386.08%)
- The surge in event count showcases how user interaction and engagement with the website have improved, suggesting successful implementation of call-to-actions and interactive features that drive conversions.
1: Paid Search:
- 11,211 sessions vs. 1,321 sessions
- The primary driver of growth is Paid Search, which saw an impressive increase of over 748.4%. Strategic investments in PPC campaigns have proven to be highly effective in reaching a targeted audience, resulting in a massive influx of high-intent users.
2: Direct Traffic:
- 1,935 sessions vs. 1,281 sessions
- Direct traffic has grown by 51.1%, indicating a stronger brand presence and increased user familiarity with the company’s services. This rise could be attributed to repeat customers or offline marketing efforts.
Traffic Acquisition Analysis:
3: Referral Traffic:
- 1,187 sessions vs. 153 sessions
- Referral traffic saw a remarkable increase of 676.5%, signifying the success of partnerships and external links from other sites. This growth suggests that content marketing and collaborations have been fruitful in driving new users to the website.
4: Organic Search:
- 960 sessions vs. 183 sessions
- Organic search traffic improved by 424.6%, reflecting the effectiveness of SEO efforts in improving the site’s visibility in search engine results. This indicates better keyword targeting and on-page optimization.
Manual Session Source Insights
- 7,618 sessions vs. 1,653 sessions
- This segment represents a substantial portion of the overall traffic, growing by 360.8%. These users likely came from untracked sources or channels, possibly due to non-tagged marketing campaigns or direct browser traffic.
- 1,052 sessions vs. 555 sessions
- Traffic from Google increased by 89.5%, showcasing improved search visibility and the impact of both paid and organic campaigns on the world’s leading search engine.
Conclusion
CS Hood Cleaners experienced a significant boost across all key performance metrics, with notable improvements in user acquisition, engagement, and session counts. Paid Search has been the largest contributor to this success, driving a massive influx of new users and sessions. Complementary growth in organic, referral, and direct traffic points to a well-rounded digital marketing strategy.
Key Takeaways:
- A data-driven PPC strategy resulted in exponential growth in both users and sessions
- SEO improvements enhanced organic visibility, helping the company attract more high-quality leads
- Referral traffic saw a significant increase, highlighting the importance of strategic partnerships and backlinks
- The overall performance reflects the successful implementation of a multi-channel digital marketing approach.
