With the potential to increase website conversion rates, more organizations are turning to content marketing as a growth strategy. While their content marketing tactics differ, each firm questions, “How can we develop the best content marketing strategy? Not sure about content marketing? Let us persuade you of its worth with the video below! With the potential to increase website conversion rates, more organizations are turning to content marketing as a growth strategy. While their content marketing tactics may differ, every firm wonders, “How can we create the best content marketing strategy?” This helpful how-to guide will help you design a content marketing plan that will satisfy not just your target audience but also your company’s decision makers. Continue reading to learn more – or begin developing your website’s content strategy by contacting our award-winning staff online or by phone at (855) 880 5222!
What is content marketing?
information marketing is the process of carefully creating and distributing information to attract and engage your target audience, with the ultimate goal of driving consumer actions such as conversions. Content marketing includes videos, newsletters, online manuals, and podcasts.
What constitutes a content marketing strategy?
Let us define content marketing strategy as the process of creating and implementing a competitive content marketing plan. This strategy serves as the road map for all of the original content that your company intends to develop. That content can comprise both written and visual assets. To distinguish between the two, consider your content marketing plan as the “what,” or the goals you have for your content marketing, and your content marketing strategy as the “how.” Your content marketing strategy addresses the question of how your content marketing plan, for example, will raise brand awareness or boost lead generation.
Content marketing strategy examples
Now that we’ve covered the basics of content strategy in marketing, let’s look at some real-world instances. If you Google “how to tie a tie,” you’ll get results from a variety of websites, one of which could be Brooks Brothers. If you click through to the Brooks Brothers website, you’ll get a tutorial on how to tie a tie four different ways, replete with text, images, and videos. Why does Brooks Brothers have a page on their website explaining how to knot a tie? It’s part of their content marketing strategy, which makes sense given that the company sells ties. Someone who searches “how to tie a tie” certainly wears ties, hence they are a potential Brooks Brothers customer. When visitors visit the website and read the post, they will become familiar with the brand and be able to simply browse the company’s items. Some readers who read the message may become Brooks Brothers customers, perhaps immediately after reading the article, but more likely later. For example, if you search for “hiking tips,” you may see a post from KOA on the results page.
KOA is a campsite chain, therefore it makes logical for them to include hiking-related content in their content marketing strategy. Someone planning a hiking vacation might be seeking for hiking ideas. If a hiking blog post leads readers to the site, they might look into where KOA offers campgrounds. Someone interested in getting started with hiking may eventually wish to schedule a camping vacation. Because they received hiking recommendations from KOA’s website, KOA will most likely spring to mind when they are seeking for a place to camp.
How to Develop a Content Marketing Strategy
When it comes to creating a content marketing strategy, many firms, including an SEO services company, take the necessary measures. They research their target audiences, establish a content calendar, and monitor material performance. However, their content often doesn’t deliver expected results. Frequently, these organizations follow correct steps but miss essential details. This how-to guide provides best practice guidelines from an SEO services company perspective, spotlighting the finer points that ensure success. You’ll learn not only how to develop a content marketing strategy but also how to refine your existing one by identifying growth areas. Ready to craft top marketing tactics for your business?
Start with these steps:
1. Determine your content marketing strategy’s goal.
Your content strategy has a goal, whether it’s to enhance revenue, lead creation, or user engagement. However, many organizations fail to invest the necessary time in developing their aim. Create S.M.A.R.T. goals when developing your content strategy.
- Specific: A well-defined aim can address the what, why, who, where, and which questions associated with it. Spend time contemplating what your organization hopes to achieve through content marketing, as well as who will be in charge of your content marketing plan.
- Measurable: Whether you’re managing your content marketing strategy in-house or working with a content marketing agency, you should have measurable goals. If you wish to increase your lead generating efforts, for example, how much of an increase do you expect?
- Achievable: While a hard objective can motivate your team, it’s critical to keep your content marketing goals attainable. Consider your company’s marketing budget, your team’s time limits, and other duties.
- Realistic: Another issue to consider is whether your aim is feasible. For example, perhaps your lead generation goals are more achievable over a two-year period rather than a single year.
- Timely: Your content marketing aim should have a specific deadline. Set checkpoints for goals with distant deadlines, such as a few years or months. If you want to boost your lead generation by 10% in a year, commit to achieving 5% by month six.
You lay the groundwork for your content marketing strategy by setting S.M.A.R.T goals. Your staff understands what your firm wants to accomplish and when, giving them a solid foundation for properly building your content marketing strategy.
2. Identify your content marketing strategy’s audience.
Your audience is an important part of content marketing because they are the ones who are reading your content. That is why firms rarely ignore this phase when developing a content marketing plan. Businesses, on the other hand, have room for improvement. In most circumstances, you likely already know the following about your audience:
- Age
- Gender
- Income
- Location
- Education
Understanding Your Target Audience: Beyond Demographics
It’s their basic demographic information, which is really useful for developing a content marketing plan. However, the most effective content marketing methods are not limited to demographics. They investigate what their target audience does on the Internet. To reach your target audience, answer the following questions:
Where Does Your Audience Hang Out Online?
Where is their Internet hangout? If you want to develop one-of-a-kind content, you need to understand where your target audience looks for answers. The questions they pose can serve as the foundation for an excellent how-to blog post or thorough guide. Depending on your readership, they might choose Reddit, Quora, or an industry-specific forum.
What is Their Preferred Social Media Platform?
What is their preferred social media platform? It’s also worth looking into their preferred social media channels. While your audience’s demographics are likely to impact their preferences, understanding whether they favor Twitter, Facebook, Instagram, or Snapchat allows you to tailor your content marketing strategy to the platforms that matter the most.
What Are Their Pain Points?
What are their sore spots? While studying their favorite Internet hangouts, you’re likely to find your audience’s industry-specific pain problems. That’s useful in your content marketing approach. You may create content that is both SEO-friendly and provides solutions to those difficulties; you can even highlight how your company solves those problems in your sales-oriented content.
What Are Their Pain Points?
What are their sore spots? While studying their favorite Internet hangouts, you’re likely to find your audience’s industry-specific pain problems. That’s useful in your content marketing approach. You may create content that is both SEO-friendly and provides solutions to those difficulties; you can even highlight how your company solves those problems in your sales-oriented content.
What Types of Content Do They Prefer?
What sort do they prefer? As you study your audience’s hangouts and social media interactions, take note of the types of material they respond to. Some people may enjoy infographics, while others prefer videos. These interactions provide insight into your target audience as well as suggestions on how to connect with them.
Who Do They Trust?
Who do they believe? Most sectors have influencers. These are people who your target audience trusts, therefore collaborating with them could add significant value to your content marketing strategy and business objectives. Browse social media and forums to find influencers who your target audience trusts. For example, a pharmaceutical digital marketing approach centered on content marketing may target physicians rather than patients. Their content might focus on training younger physicians with video content that addresses common but difficult concerns about choosing the best treatment. You may improve your content marketing approach by learning more about your target audience’s motivations and behaviors. An improved strategy can result in greater content, engagement rates, and lead generation.
Why is content marketing important?
Beyond a content strategy, content marketing is important for other reasons, including:
1. Generates new leads.
Content drives fresh leads to your website. Potential clients crave information, and your content delivers the answers they require. It’s the initial step in encouraging people to visit your website. This sort of marketing creates three times as many leads than traditional marketing, making it a very successful approach to get people interested in your brand.
2. Increases brand recognition.
If you’re studying how to construct a content strategy, you should focus on increasing consumer brand familiarity. You want people to be aware of your company and what it symbolizes. People may visit your website but not convert immediately. After they depart, you want them to remember your brand the next time they need your products or services. Content helps you raise brand recognition. Visitors that read your material will become acquainted with your brand and what you have to offer. This will assist customers recognize your company later on when they require your services.
3. Cost-effective
Your budget is crucial. When you invest in marketing services, you want to choose strategies that are both inexpensive and effective for reaching your target audience. Content marketing is highly cost-effective. If you decide to perform your own content marketing, the expense will be limited to the materials required to create your content. The primary cost of content marketing is time. It takes time to create quality content that keeps visitors interested. If you don’t have time to write quality content, you can hire an Internet marketing firm to create personalized content for your organization.
4. Encourages conversions.
Businesses that employ content marketing are six times more likely to convert than businesses that do not develop content. This strategy has a significant impact on conversion rates since it gives users with useful information. It makes individuals feel more capable and prepared to make a decision. It also gives customers confidence in their decision to hire your firm.
5. Improves your search engine ranks.
Search engine optimization (SEO) is one approach used by organizations to reach more clients. SEO is the practice of improving your website’s rating so that more visitors may find it online. As you generate content that addresses keywords relevant to your organization, you may rank higher in search results for industry terms and phrases. And the higher you rank in search results, the more people will be able to locate and contact your company. In addition, content allows you to link to other pages on your website. You can direct your visitors to crucial pages on your website that provide additional information about your products and persuade them to buy.
6. Increases customer trust.
Content marketing allows you to create trust with potential customers. It helps customers better understand your company and the items and services you provide. You can also demonstrate your knowledge and willingness to assist them in achieving success. In addition, content marketing allows people to see the quality of your products. Using films, images, and other resources, you can provide them with an inside look at your organization and the information they need to become clients. When you establish trust with customers, they are more likely to use your services. They will appreciate your candor, honesty, and readiness to offer them with useful information.
Develop a better Content Marketing Strategy
Do you need a content marketing strategy that is focused on delivering best results? Digi Tech Resource group, LLC is a full-service digital marketing services company with over 10 years of expertise, specializing in content marketing services. With our specialized content marketing tactics, we’ll assist your business increase income while also meeting its digital marketing objectives. Get the best content marketing strategy by contacting us online or calling at (855) 880 5222!