AI content optimization is a significant strategy for digital marketers in 2024. Marketers may use artificial intelligence to improve new and old content by providing more comprehensive briefs and quickly surfacing search engine optimization (SEO) victories. Continue reading to learn more about using AI for content optimization today!
What is Artificial Intelligence Content Optimization?
AI content optimization uses artificial intelligence to improve new or old content. Topic research and short production are examples of AI-powered new content optimizations, whereas SEO audits and content gap analysis are examples of AI-powered existing content optimizations. AI content optimization differs from answer engine optimization, optimizing material for AI search results.
What are some everyday use cases for AI content optimization?
Here are some everyday use cases for AI content optimization:
FOR NEW CONTENT
- Topic research.
- Content brief
- Image creation
- Headline generation
FOR EXISTING CONTENT
- SEO Audit
- Content Gap Analysis
- Image generation
- Headline generation
While some marketers employ artificial intelligence to produce content, TDTRG does not advocate this method. We do not support AI-generated material because human-generated content typically provides better value to users. People-generated content allows viewers to hear authoritative voices in a particular field and learn how to solve challenges from professionals.
What are the benefits of employing AI for content optimization?
The benefits of employing artificial intelligence for content optimization include the following:
- Streamline communications: Artificial intelligence can provide helpful input for improving communications, such as a content brief or editing feedback. More apparent teams can reduce errors and increase production speeds.
- Optimize time: In its supporting role, AI can assist team members in optimizing their daily lives. Whether used to generate headline ideas or create successful briefs, AI allows team members to focus on more critical activities, such as developing content that ranks high in search results.
- Fill skill gaps: AI can help you fill skills, such as in picture design. For teams without a professional designer, AI image generation technologies, for example, allow them to create a stunning, on-brand image for use in content.
- Unlock insights: Artificial intelligence in content optimization provides a new perspective. I need help with what to write about. Use AI to discover new potential subjects depending on your target audience, services, and brand.
These benefits enable teams to improve their work (and content).
What are the disadvantages of employing AI for content Optimization?
However, there are certain drawbacks to utilizing AI for content optimization, including:
- Accuracy: Hallucinations are one of the most typical AI difficulties. When AI generates erroneous data, it is ineffective. That is why team members must review what AI generates before implementing it.
- Throttling: Depending on the AI model utilized, such as ChatGPT, businesses may encounter throttling, which reduces the AI’s output. AI platforms, such as TeamAI (which is free), can help companies avoid throttling and continue to evolve quickly.
- Performance: AI isn’t suitable for all content optimization jobs, and its performance varies depending on the request. For example, while AI can create content, it is unlikely to compete with human-generated material.
Employ these drawbacks to guide how you employ AI for content optimization.
Which AI tools are most widely used for content optimization?
Popular AI content optimization technologies to consider if you’re thinking about integrating AI into your content are:
- Surfer
- ChatGPT
- Jasper
- TeamAI
While ChatGPT offers a fantastic platform for experimenting with AI content optimization use cases, Jasper can provide a location for publishing these use cases. Jasper requires a premium subscription, whereas ChatGPT is free.
When it comes to content optimization, when should I use humans versus AI?
Keep the following in mind before examining when to use humans vs. AI for content optimization:
- Verify AI outputs to make sure they are legitimate.
- Author content using humans rather than AI models.
- Check content optimization prompts for correctness and utility.
Now, ask yourself the following questions while deciding whether to utilize AI or people for content optimization:
- Can the AI effectively finish the task?
- Is it a valuable output for the end user?
- How does the user benefit from AI?
Is it okay if AI performs 80% of the work as well as humans? Would that be one thing to think about? If so, think about experimenting with artificial intelligence for the task; moreover, since adoption would be impacted, remember to gather team input on the AI’s efficacy.
How can I Start Optimizing Content with AI?
The first steps in implementing AI content optimization are as follows:
1. Examine current procedures
Examine your current workflow and procedures to identify areas where artificial intelligence might be used. Consider the roles that your team members play as well. If you made time for so-and-so, for example, could the organization embark on a new project?
At this point, you should also consider who could assist in integrating AI into these procedures.
2. Describe the use cases.
Next, list possible applications for AI, such as:
- Developing briefs for content
- Producing the alt text for an image
- Comparing content to the buyer profiles created by the brand
- Examining the content of competitors
Remember that the principles above are for AI content optimization. The suggestions above might not be ideal for your company, depending on your industry, content strategy, and operational procedures. Find use cases that would benefit your team members by conversing with them.
3. Formulate inquiries
Next, begin creating the use case prompts that you have selected. Try these suggestions if you’re new to prompt writing:
- Use phrases like “Act like a content marketing expert” or “Act like an expert.”
- Use precise, concise wording, such as “Do use bulleted lists.”
- Give flexible directives, such as “Write a content brief for the following topic: [Topic].”
- Versions in the request, such as “Generate four variations,”
Allocate time and time to draft prompts since they necessitate experimentation. This stage frequently calls for the most significant work and investigation when implementing AI content optimization. Prompts are a feature of several AI programs (like TeamAI).
4. Request input
After you’ve written and tested the various prompts, ask team members for their opinions on the final product. You should find out what functions well and what doesn’t. Based on their input, determine whether it makes sense to modify the prompt or eliminate it from consideration.
After that, ask for opinions on the revised versions.
5. Conduct a learning campaign.
As a last step, conduct a learning launch. Give the prompts to a small group of team members, preferably the ones most interested in using them, and ask them to comment on how well the prompt works with the organization’s content workflows and procedures.
Restrict updates to essential fixes if possible. Because there will be many changes, doing too many upgrades at once may lead to a disorganized user experience and conflicting feedback about various prompt versions.
6. Evaluate performance
Evaluate AI content optimization after the learning launch and post-launch improvements. Consider various measures, such as the number of projects that need changes, the average time it takes to do work, and user satisfaction (you can use the Net Promoter Score).
Recall that data only tells part of the story; it’s crucial to have one-on-one conversations with team members to learn about their expectations, worries, and experiences with artificial intelligence concerning content optimization.
Use AI to produce better content
Start using artificial intelligence to produce better, more beneficial content right now. If you need expert assistance with AI content optimization, look at our AI-powered marketing services.