Apps or software products need users to actually utilize it in order to be successful. How often have we heard of companies investing heavily in apps or software only to struggle to get people to adopt them? Perhaps their user experience is counterintuitive or what was reported as desired wasn’t what was really desired after all.
Without support from users or enterprises, new apps often languish as users don’t connect with them. Nor do businesses spend further resources and energy trying to convince rogue employees that the new application makes sense.
Given all these considerations, traditional UX plans simply aren’t sufficient, leading us to see behavioral design as the future of UX. In this below article, I will cover all the aspects of behavioral design and how it is an important component in UX research. Below are the subheadings we will go through.
Why Behavioral Design is the Ultimate Key to Better UX
- What Is Behavioral Design?
- Two Approaches to UX Design
- Conduct User Interviews
- Adopt Best Behavioral Design Practices
- Why UX Behavioral Design Works
- Why Behavioral Design Is the Future of UX
What Is Behavioral Design?
Behavioral design refers to the subcategory of design concerned with how users make decisions. Behavioral designers combine psychology, design, technology, and creativity with experimentation in order to gain insight into why people act in certain ways and then design solutions through experimentation to change it. It is a branch of scientific research which seeks to discover why certain actions take place within a technical framework.
UX (user experience) behavioral design examines what motivates and rewards users when making specific decisions. UX behavioral design seeks to define user motivations and rewards before creating an MVP or prototype product.
Behavioral design is an approach for creating software and apps, using user emotions and needs as guides in the overall development process. Designers must find the appropriate triggers and subtle nudges that prompt user ability and motivation in completing a task, which is where UX development and behavioral design intersect. A fine line separates positive influence and manipulation. At its core, behavioral design involves using deliberate techniques to influence someone’s behavior.
Two Approaches to UX Design
Software should be an enjoyable experience for its target users to interact with and embrace because it makes their lives simpler and better. But how can designers and developers ensure their software truly resonates with its target users?
User interviews and behavioral design best practices both have important roles to play; however, many software development companies today tend to rely too heavily on user interviews as opposed to behavioral design best practices.
1. Conduct User Interviews
User interviews provide invaluable information about your users that cannot be gained any other way, including where and how they will use the software, its role within processes, and which tools users need it integrated with. It is an important aspect of performing the user research of the design as you are directly involved with the buyers.
2 – Adopt the Best Behavioral Design Practices
Unfortunately, human nature makes it impossible to precisely predict our behaviors, particularly with software-enforced reflexive behaviors like those involved with reflexive functions or reflexive code. As such, behavioral design studies become important as psychologists can uncover unconscious preferences and help design accordingly.
Why UX Behavioral Design Works
When UX software falls short, behavioral design steps in to fill any gaps. Grounded in behavioral science, this design methodology offers insight into how humans operate. With behavioral design as the backbone, developers can craft UX designs based on proven explanations for why people do what they do, creating enjoyable software experiences while driving increased usage rates.
The behavioral design utilizes our understanding of neurological loops. Simply put, designs trigger behaviors (behaviors) which provide rewards. Rewarding behavior reinforces it further and may repeat. Through behavioral science research we know that how rewards are delivered has an effect on how strongly behavior is reinforced.
Why Behavioral Design Is the Future of UX
Software developers who base their designs on scientific principles are more likely to create products people enjoy using. While user interviews are important, they’re no guarantee. People often misreport what they need or desire. By neglecting behavioral design altogether, developers risk operating without all available tools at their disposal.
Behavioral design also plays an integral part in today’s cutting-edge technologies like AI, voice control, and VR that were all created keeping user motivations top of mind; AI voice control and VR applications, in particular, take this principle into consideration during development; future trends such as these new game changers reflect this principle of UX, helping developers remain competitive in an ever-changing field.
UX design is constantly shifting, and these days it’s leaning heavily toward user-centered processes. Instead of forcing users to conform to apps, developers are now designing software around well-established user motivations instead of making users fit the mold of what was once deemed “best practices.”
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