Exploring the Benefits of Facebook Statistics for Marketers in 2024

Do people still use Facebook? “Older people belong on Facebook.” “With TikTok, why use Facebook?” “Facebook is dying; there’s no reason to use it.” These are some typical queries and remarks on Facebook that we encounter daily. However, the truth is that a broader range of people than only “old people” use this iconic social media platform. You don’t think we’re honest? These Facebook data help you determine why it’s the ideal platform for targeting your audience and increasing your social media return on investment (ROI) Because social media is constantly changing, so are the best ways to stand out on each site. Digi Tech Resource Group’s Marketing Manager Insights + Revenue Weekly will send you expert tips and marketing news monthly. This will help you stay current on the latest trends in social media marketing and all other types of digital marketing.

Statistics about Facebook in general

First, let’s discuss the basics: how many people use Facebook? How much money do Facebook and the Meta Family make? Read on to find out these general Facebook facts:

  • In 2023, Facebook made $134 billion a year in sales.
  • In 2023, Facebook made a net income of $39 billion.
  • Every month, more than 3 billion people use Facebook.
  • Every day, more than 2 billion people use Facebook.
  • The price that Facebook paid for Instagram in 2012 was $1 billion.
  • Messenger is used by 979 million people every month.
  • The United States has 191 million Facebook users.
  • About 72% of people in the U.S. don’t trust Facebook with their personal information.
  • 20% of people in the U.S. have a very positive view of Facebook.
  • 19% of adults in the U.S. have a terrible view of Facebook.

Facts about Facebook marketing for businesses

You may be here because you’re a business looking to improve your Facebook social media strategy. Good pick! Find out how other brands and companies like yours feel about marketing on Facebook with these business Facebook marketing stats:

  • Nearly all businesses have a Facebook page (91%).
  • 89% of companies around the world use Facebook.
  • 62% of brands are sure that Facebook can give them a good return on investment.
  • 53% of marketers worldwide plan to use Facebook for marketing reasons, even more so in the future.
  • 38% of brands are still determining if Facebook can give them a good return on investment.
  • 25% of marketers worldwide say Facebook has all social networks’ best return on investment (ROI).
  • 22% of global B2B marketers say Facebook has the best return on investment (ROI) of all social sites.
  • About five times a week is how often brands post on Facebook.

Information about Facebook ads

Paid promotion is a great way for people to notice you on Facebook. The following Facebook advertising stats show that ads can do a lot for your business’s general presence on the site:

  • Facebook expects to make $170 billion from ads in 2024.
  • In 2023, Facebook’s ads brought in $152 billion.
  • Facebook ran ads that cost more than $2 billion in 2023.
  • Facebook’s ad services and tools are used by more than 10 million marketers monthly.
  • 77% of marketers use retargeting to increase the number of people who see their Facebook and Instagram ads and help their brands grow.
  • Around the world, 74% of all Facebook In-Stream non-skippable video ad views are finished worldwide.
  • During the learning phase, when they can lower their cost per buy, 68 percent less money will be spent on ads.
  • In 2023, Facebook’s average ad price decreased by 6%.
  • Vertical video ads with voiceovers or speech can get 3% more sales per dollar.
  • Facebook ads get clicked on about 4% of the time.

Number of Facebook users

To be clear, Facebook isn’t just for your grandparents. Take a look at these Facebook user demographics figures to see for yourself who uses the site every month:

  • 76% of adult women in the U.S. use Facebook.
  • 75% of people in the U.S. between the ages of 30 and 49 use Facebook.
  • 74% of people in the U.S. use Facebook.
  • 69% of 50–64-year-old people in the U.S. use Facebook.
  • 67% of people in the U.S. under 30 use Facebook.
  • 59% of adult guys in the U.S. use Facebook.
  • 58% of people over 65 in the U.S. use Facebook.
  • 57% of Facebook users say they are male.
  • 43% of Facebook users say they are women.
  • 33% of kids in the U.S. use Facebook.
  • 18% of Facebook’s users worldwide are guys between 25 and 34.

Numbers about Facebook users (by country)

We already said that 191 million people in the U.S. use Facebook. What about people in other countries? With these global audience penetration numbers, you can find out which other countries have a lot of Facebook users:

  • India is home to 367 million Facebook users.
  • Indonesia is home to 117 million Facebook users.
  • Brazil is home to 111 million Facebook users.
  • Mexico is home to 90 million Facebook users.
  • The Philippines is home to 87 million Facebook users.

Stats on how many times Facebook is used

Everyone has a reason for using Facebook, whether to stay in touch with friends or get more people to interact with your business. Check out these Facebook usage stats to see how you stack up against the other few billion users:

  • About 78% of people in the U.S. who use social media daily use Facebook.
  • 72% of Facebook users send messages to family and friends.
  • 67% of kids in the U.S. say they never use Facebook.
  • 65% of people in the U.S. use Facebook on their phones.
  • 63% of Facebook users share or post pictures and videos
  • 58% of people who use Facebook do so to keep up with news and events.
  • 55% of Facebook users are looking for funny or fun things to do.
  • 54% of Facebook users follow brands and do studies on them.
  • About 43% of Facebook users in the U.S. say they often use it to get their news.
  • 25% of Facebook users in the U.S. are younger than 30 and get their news from the site often.
  • Eight percent of kids in the U.S. say they use Facebook every day.
  • 3% of kids in the U.S. say they use Facebook all the time.

Number of Facebook videos

I don’t know about you, but for us, quick checks on social media sometimes turn into hours spent looking through videos. The Facebook app is for more than just videos like YouTube; people still spend a lot of time watching videos. Find out how long with these Facebook movie stats:

  • Every month, more than 2 billion people watch movies that can be shown on Facebook In-Stream.
  • 86% of marketers use Facebook to post videos for business.
  • 71% of marketers think Facebook is an excellent place to use video marketing.
  • People spend half of their time on Facebook watching videos.
  • 35% more people will click on links in vertical movies that include sound.
  • Vertical videos with sound can get 12% more sales per dollar.

Numbers about Facebook Stories

Facebook Stories is an excellent way to get on the daily feeds of people you want to reach without being too much of a bother. Your posts only last 24 hours and appear at the top of users’ screens. Check out these Facebook Stories stats to see how many brands and users they have:

  • Every day, 1,000,000,000 Facebook Stories are shared on all of Facebook’s tools.
  • Every day, more than 500 million people use Stories.
  • Every month, 4 million marketers use Story ads.
  • 73% of users in the U.S. say Stories let them try new things that aren’t part of their everyday lives.
  • 65% of users in the U.S. say Stories bring them closer to their friends.
  • 62% of users in the U.S. say they’ll be using Stories more often from now on.
  • 57% of users in the U.S. say Stories make them feel like they’re part of a bigger group.
  • 52% of people like short, simple stories.

Statistics on Facebook content

We have already talked about videos, so let’s move on to other types of Facebook content, such as text posts and the click-through rates of linked posts:

  • Facebook got rid of more than 3 billion pieces of trash content from its site in 2023.
  • In 2023, Facebook removed 2.6 billion fake accounts on its site.
  • Facebook removes 691 million fake accounts every three months. On average, users like 4 million posts every minute.
  • Friends shared 32% of the posts people saw in their Facebook news feeds.
  • 25% of the views on Facebook’s news feed came from people not linked to the user.
  • Facebook posts from influencers get an average of 0.16% clicks.
  • About 0.1% of people who see Facebook posts with pictures interact with them.
  • The average number of people who interact with Facebook posts is 0.06%.
  • 06% of people who see brand posts on Facebook interact with them. 0.03% of people who see link posts on Facebook interact with them.

Stats on Facebook shopping

If you want to know what real people think about a product or company, social media is the best place to find them. Check out these Facebook shopping numbers to see how people use the site to find information about what to buy:

  • Facebook and Instagram will have about $94 million in social shopping sales in 2024.
  • In 2024, more than 64 million people are expected to shop on Facebook.
  • 62% of people in the U.S. have used Facebook to shop online.
  • 58% of people who saw a product or service ad in a Facebook Story went to the brand’s website to learn more.
  • Half of the people who saw an ad for a product or service in a Story went to a site where they could buy it.
  • Half of the people who watch Stories want to learn about new goods.
  • 31% of people have checked out a product in a store after seeing it in a Story.
  • 27% of people who shop online worldwide said they are most likely to do so on Facebook.
  • 23% of people around the world say Facebook is the best place to shop socially
  • Numbers about Facebook Marketplace
  • Users can buy and sell goods with just a few clicks on Facebook Marketplace, which connects them to millions of sellers. Here are some facts about Facebook Marketplace that show how the tool has changed things:
  • Every month, up to a billion people buy something on Facebook Marketplace.
  • About 1.2 billion active Facebook users visit Facebook Marketplace every month.

Have you learned more about how many people use Facebook, what they do on it, and how companies try to reach them? Are you ready to start your own Facebook marketing campaign? Make a splash on Facebook with the help of Digi Tech Resource Group, LLC. This digital marketing service has won awards and has been helping businesses make and run social media campaigns that bring in money for them for more than 25 years. Call us at 855-880-5222 or email us right now to learn more about our Facebook marketing services and get a free price.

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