GMB has sparked local business through its functionality. Did you know that 97% of people research local companies online more effectively? If you are interested, I will tell you more about it. As a local business owner, it is crucial that when consumers search for local services they find your business among those listed. Success in business is due to consistency. To achieve this, optimizing your Google My Business listing is of utmost importance.
GMB or Google My Business is one of Google’s many free features designed to increase company exposure in local search results by providing all pertinent details in a search engine to potential clients in your locality.
This article will walk you through all the basics, and show how to optimize your Google Business Profile with ease.
- Boosting Your SEO with Google My Business: What You Need to Know
- What Is Google My Business(GMB Profile)
- Importance of GMB in SEO
- Improve SERP and ranking due to GMB
- Boost Your Customer Experience
- Increase Sales and website visits
What Is Google My Business (GMB Profile)
GMB/Google My Business, also known as the free Business Listing feature, allows businesses to list themselves with relevant details such as photos, location information, services/products offered and any other pertinent details for free listing on the Google search result page.
By creating a profile for your business, you will increase its exposure and the possibility that it appears in Google Search, and also Google maps. However, in order to open an account your business must possess an actual physical location (e.g. restaurant) and provide services directly.
Google My Business offers businesses of all sizes the competitive edge they need to manage their online presence and attract customers searching for your business on Google Search and Maps. As part of Google My Business, you’ll also be able to share photos of your products or services, access and edit business info (name, location, hours etc), respond to reviews and increase visibility and engagement for your company over time.
Google My Business is free, so there’s no harm in taking advantage of all it offers for expanding your business. However, to use it properly your location must exist first. To illustrate the significance of Google My Business for local SEO, we commissioned 53 SEO experts to rank several marketing channels–such as websites, email marketing, content marketing, SEO and various forms of advertising–in terms of their relevance for local businesses. The top channel was the website of local businesses, Google My Business listings came in second.
Importance of GMB in SEO
Improve SERP and ranking due to GMB
Follow a proper Google My Business SEO checklist and you can increase both the search rankings and visibility of your business. When potential customers search for products and services your business offers with relevant keywords, first, they’ll see Google ads followed by their local 3-pack, then eventually organic results. By creating a Google My Business profile, your chances of ranking among the top three local results on Google Maps and local finder increase dramatically, increasing your business’s exposure and leads.
Boost Your Customer Experience
With Google My Business profiles, businesses can respond more rapidly to comments or inquiries regarding their products or services as well as address negative or positive feedback more quickly than before.
Customers tend to favor businesses they can easily reach, so by sharing this information it makes it simpler for customers to contact you with queries or make complaints. Therefore customers who have built a bond with a brand are more likely to succeed.
Increase Sales and website visits
With local searches yielding purchases 28% of the time, having a Google My Business account can have a profound effect on your website traffic. People searching for products or services your business offers will likely click onto your website in order to learn more. A landing page and CTAs that encourage goal completion could increase this likelihood further.
Users can get the GMB to create more awareness with customers of their products and services. When users search with specific keywords they also get to know about your product and hence they scan your products in the maps or Google listing. It is estimated that half of the users first search the brand or product on the internet for authenticity.
Registering your small business on Google Maps with a GMB profile can be an invaluable asset in increasing its online visibility and drawing in local customers. The SEO experts at TDTRG ensure your website and online business get a decent head start. Use the power of TDTRG for business success in local marketplaces. Our SEO experts make GMB listings for your business on various directories. You can hire our team to create backlinks, off page articles for your business. Embark on your digital journey with us today by registering at firstname.lastname@example.org.