Google Analytics: A tool to investigate your website Activity

Google Analytics: A tool to investigate your website Activity

  • Understanding Google Analytics:
  • Functionality of Google Analytics:
  • Features of interest may include:
  • Important Terms:
  • User Acquisition Data Vs. User Behavior Data
  • Using Google Analytics for SEO purposes:

Understanding Google Analytics:

Google Analytics is a free web analytics service provided as part of the Google Marketing Platform that offers statistics and basic analytical tools to enhance SEO and marketing initiatives. Anyone with a Google account can take advantage of it!

Google Analytics is an invaluable tool for tracking website performance and gathering visitor insights. It can assist organizations in identifying top sources of user traffic, measuring marketing campaigns’ success, tracking goal completions (such as purchases or adding products to carts), uncovering patterns in engagement patterns among visitors, as well as gathering demographic information about them. Small and mid-sized retail websites frequently utilize Google Analytics for this purpose to gather and analyze customer behavior analytics that help optimize marketing initiatives, increase traffic and retain visitors more successfully.

Functionality of Google Analytics:

Google Analytics collects user data from each website visitor using page tags. A JavaScript tag is placed into each web page’s code, running in each visitor’s web browser to collect information before sending it off to one of Google’s data collection servers for analysis and storage. Google Analytics then creates customized reports that track data such as user numbers, bounce rates, average session durations by channel, page views completed with goals completed successfully as well as more.

The page tag acts like a web bug or web beacon to gather visitor data. Unfortunately, since its operation relies on cookies being enabled by users, data can’t be collected from those who have disabled them.

Google Analytics features can assist users with identifying trends and patterns in how visitors engage with their websites, data collection, analysis, monitoring, visualization, reporting and integration with other applications.

Features of interest may include:

Visualization and monitoring tools such as dashboards, scorecards and motion charts that display changes over time; data filtering, manipulation and funnel analysis tools; data collection APIs (application program interfaces); predictive analytics intelligence and anomaly detection are among the many capabilities provided by modern tools for data visualization and monitoring.

Segmentation to analyze subsets such as conversions; custom reports for advertising, acquisition, audience behavior and conversion.

Google Analytics dashboard users can save profiles for multiple websites, viewing default categories or custom metrics per site. Available tracking categories for content overview, keywords, referring sites visitors overview map overlay and traffic sources overview.

Google Analytics dashboards can be found both online and via widget or plugin for embedding into other websites. Customized versions are also offered from third-party vendors.

Important Terms:

Google Analytics allows users to track up to 200 metrics to assess how their websites are performing, providing valuable data insights. While different businesses may find certain metrics more valuable than others, here are some of the most frequently utilized ones:

Users: Each unique or new visitor who arrives on your website. Bounce rate: The percentage of visitors who only viewed one page before making one request to the Google Analytics server.

Sessions: Groupings of visitor interactions occurring over 30 minute windows of activity.

Average session duration measures the time spent browsing your site by visitors on average. The percentage of new sessions measures the percentage of website visits which are first-time visits.

Pages per session measure how many page views take place within each visit session.

Goal completions measure how often visitors complete desired actions, this is also known as conversion. Page views reflect the total number of pages viewed during a period.

User Acquisition Data Vs. User Behavior Data     

Google Analytics offers businesses with various forms of data for marketing purposes.

User acquisition data gives insight into how customers are finding your website, whether through paid search engine results, unpaid search engine results, social media links or simply typing the URL directly. Utilizing this data effectively to maximize website traffic.

User behavior data provides insight into customer activity on websites, and their interactions with it. This includes how long people spend on each page, the frequency with which they visit pages, videos or graphics engage visitors and more. Using user behavior data effectively is key to creating user experiences which create sales or conversions more successfully.

Google Analytics 4 GA4 was released as an upgrade of this service in October 2020, offering a much-improved user interface and shifting away from third-party cookies towards using machine learning for better data accuracy.

Using Google Analytics for SEO purposes:

We mostly use Analytics for SEO purposes too. You can find out the traffic visiting your website on every page. The targeted keywords along with traffic on each page are mentioned in Analytics. You can also link it with Bing and GSC. Analytics tracks all the reports of your Google ads.


Small businesses are heavily relying on Analytics and ads to get leads and orders. In recent years, we have seen the massive success of the affiliate business just because of Analytics and ads. If you aim to fire your website, reach the specialists of TDTRG to boost the ranking of your page and help you succeed in an online community. The developers and SEO experts coordinate and integrate the Analytics to your site. Our specialists ensure you get a pleasing website in a short time. Mail us at for further information.

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