As an entryway to SEO (Search Engine Optimization), one of the first and most essential steps towards optimizing your website for search engines is conducting extensive keyword research. Keyword research involves identifying the words and phrases people search online when looking for content relevant to your website’s topic. By understanding these keywords, you can tailor the content on your website to target those specific search queries – potentially leading to higher search engine rankings and increased organic traffic. In this article, we will introduce keyword research using simple language that’s easy for anyone to grasp.
Search Keyword Opportunities in Real Time
Step one of keyword research involves identifying keyword opportunities by finding gaps in the market. Keyword opportunities consist of phrases with good search volume but relatively low competition, meaning people are looking for them but few websites have optimized content around them yet. Targeting such phrases may give your business an advantage in search results rankings.
Paid Keyword Research Tools:
To identify keyword opportunities, I typically turn to paid tools such as Semrush, Ahrefs and Moz. These tools offer comprehensive data on search volume, keyword difficulty and competition among related keywords based on entering relevant search queries related to my website’s content – helping me zero in on those most likely to result in higher rankings through higher search volume yet lower competition levels.
Semrush:
Semrush is an SEO tool with many useful features, including keyword research. To use Semrush effectively for keyword research, I begin by entering relevant keyword in the Keyword Search Bar of Semrush, followed by providing Semrush with my desired website’s content in the Keyword Search Box and sorting by either Search Volume or Difficulty for an instant list of related keywords with useful metrics for each search volume or difficulty threshold to identify potential keyword opportunities.
Ahrefs
Ahrefs is an impressive SEO tool with comprehensive keyword research capabilities. To use Ahrefs for keyword research, simply enter relevant keywords into the search bar and you’re off. Once there, Ahrefs gives me a list of similar terms along with their search volume, keyword difficulty level, and other insights. I can also analyze websites ranking highly for that keyword to see how their content has been optimized to fit that keyword and find any gaps I can exploit to generate leads for SEO success.
Moz
Moz is an SEO tool with many features, including keyword research. To use Moz for keyword research, I start by entering my relevant keyword in the keyword explorer tool and Moz provides me with a list of related keywords with their search volume, difficulty and other metrics. Furthermore, I can analyze the top-ranking websites to identify any content gaps I can leverage for better rankings.
Utilise Google Tools In addition to paid keyword research tools, there are also free keyword tools from Google which can provide useful insights.
Keyword research using Free Google tools:
Keyword Planner:
Google Ads Keyword Planner is a free tool provided by Google that makes finding relevant keywords for your business or website easy. I begin using Keyword Planner by typing a relevant keyword into the search bar; Keyword Planner then shows me related terms along with their search volume, competition level, location filtering capability and additional criteria to aid my keyword research process.
Google Analytics
It is a free web analytics tool offered by Google that gives insights into website traffic and user behavior. To use it for keyword research, I start by accessing “Acquisition” section and selecting “Search Console” from its menu. From here, I can access “Queries” report which details search queries driving visitors to my website; TDTRG. Using these reports I can analyze which words or phrases are performing well and pinpoint any potential content optimization needs.
Additionally, I can use “Behavior” section of Google Analytics to better understand how users engage with my website based on what keywords they used when discovering it. The SEO specialists of TDTRG constantly monitor the keyword density, keyword saturation, and unique usage of long-tail and short-tail keywords that are fit for your business.
Google Trends:
Google Trends, a free tool from Google that lets you track the popularity of a specific keyword over time, is a useful way to conduct keyword research. I start my research by entering relevant keyword in the search bar; Google then provides data on the search volume and popularity over time as well as related queries and topics, providing insight into seasonal or trending keywords to optimize content accordingly.
Hire TDTRG SEO Specialists for Keyword Research.
Those new to SEO or finding keyword research intimidating can turn for help from TDTRG, an established SEO agency. Their team of specialized keyword researchers provide in-depth keyword analysis using advanced tools and techniques; providing valuable insights that could boost search engine rankings and increase organic traffic for their websites.
I personally recommend that business owners who have recently started out their journey; to avail the services of TDTRG. They have a well reputable team of on-page, off-page, technical SEO, and ASO specialists who have a vast knowledge of manipulating keywords. The companies that we have worked with, all speak about the increase in their online market reach, employees, sales, and profits. To hire the services of The Digitech Resource Group, you must email our sales team at info@tdtrg.com.
Conclusion:
Keyword research is an essential step of SEO and should utilize appropriate tools and techniques in order to identify keyword opportunities. Paid tools such as Semrush, Ahrefs, and Moz provide detailed data on search volume, keyword difficulty and competition to help identify gaps in the market. Google Tools such as Keyword Planner, Analytics and Trends offer additional insight into keyword performance and trends. TDTRG’s SEO specialists offer expert assistance in conducting keyword research and optimizing website content to achieve higher search engine rankings. Utilizing appropriate methodologies and tools, keyword research can significantly boost SEO performance while driving more organic traffic to your website.