Shopify stores can serve as the foundation of a successful e-commerce venture. But these steps alone won’t guarantee its success.
Getting it going requires developing an impressive product range, locating relevant apps that support your work and driving traffic towards it.
Failure of small businesses to reach their goals often stems from deviating from their original plan and strategy.
They may never have developed a plan in the first place.
Top Shopify stores share many similarities. Their apps of choice, design quality and focus on customer experience all stand out as key aspects. All successful Shopify merchants prioritize creating and executing winning strategies.
E-commerce stores must utilize effective strategies in order to stand out and thrive in today’s e-commerce market.
E-commerce revenues are projected to hit $5.4 trillion USD by 2022 and beyond, but how do you tap into that pool of dollars?
In this post, we’ll look at five proven strategies for Shopify stores looking to generate sales. But first let’s discuss why your store may not be turning traffic into actual sales.
No matter if you are an existing brand looking to expand its Shopify store or a novice entering ecommerce, creating a strong plan to boost sales on Shopify is critical for success.
But this isn’t a Field of Dreams and you aren’t building a baseball diamond.
Building a Shopify store requires more than simply waiting for customers to show up.
1. Secure New Subscribers and Foster Future Sales
Your goal should be to maximize the value you derive from existing traffic sources.
All that traffic won’t convert directly to sales – and that’s ok.
Once you have their email or phone number, you can start marketing directly to them to generate future sales.
Opt-in forms come in all forms–popups, flyouts, chat windows and on-page fields–and can provide downloads or discounts that drive conversions. They’re an invaluable way to drive business growth!
On average, popups typically convert at around 3.1% while their highest performing versions can achieve conversion rates of 9.28%. Thus, it is wise to be selective about which pages feature popups on your site.
Opt-in forms should be strategically inserted onto pages such as your homepage, product pages, About Us page, collection pages, blog and any educational pages.
2. Create Email Marketing Campaigns that Convert
Once your lead capture strategy is in place, the next step should be developing email marketing campaigns to keep your brand top of mind and generate sales.
Email marketing in e-commerce provides a return on investment of $45.
Spending one dollar and reaping 45x returns should be an obvious decision; so don’t reduce your email marketing efforts too soon!
To fully leverage your email list, it’s essential that you implement a strategy involving segmentation and drip email sequences.
Start building your strategy by gathering these buckets:
Audience: First-time users, regular customers, browse abandonment users and cart abandonment users
Segmenting allows your company to directly address customers with distinct needs in order to increase conversion rates.
Email drip campaigns that you can create for your Shopify store include:
Welcome emails containing abandonment reminders (Cart abandonment reminders and product launches/updates). These may also serve as welcome emails if they appear during or after purchase.
3. Leverage SMS Marketing to Drive Customer Engagement
SMS marketing is becoming an invaluable way of reaching your target customers directly, with promotional messages delivered straight into their pockets or purses.
Provided they opt-in, customers are usually happy to receive special offers via text and may even prefer it over other communication methods.
Where email open rates average 18% across industries, SMS open rates can reach as high as 98%.
On average, messages sent are read within 90 seconds of being delivered.
An alternative approach to anonymous web push notifications is using web push notifications, which require browser opt-in and provide crucial reminders without using customer information.
4. Prioritize Social Media Marketing
A great e-commerce marketing plan would not be complete without investing in an effective social media campaign.
At Shopify stores we’ve researched, one key takeaway from their success has been social media’s importance to them.
Instagram has proven an invaluable asset for e-commerce brands, thanks to its focus on visuals and its ability to tag products for easier shoppability.
By 2025, its global user base could top 1.4 billion. While your target audience won’t necessarily include all those people, your ideal audience may exist somewhere amongst that population.
Though Facebook may not offer as much visual stimulation, many brands find great success by engaging with busy Facebook Groups to increase brand recognition.
Pinterest is another visual platform where shoppers congregate to discover exciting products like yours and form relationships with brands.
Reducing audience fatigue through regular posting will increase followership and traffic to your store. By engaging users with great content prior to landing on it, they’re more likely to convert and purchase from you!
5. Establish organic traffic with top SEO
Search engine optimization (SEO) makes your dreams of business success come true; all it takes to achieve this success is initial effort made SEO-friendly for your store and reap its benefits.
Shopify’s built-in settings make creating SEO-friendly pages simple, providing updatable meta fields (title, description and URL slug), sitemaps, 301 redirects and canonical URLs automatically created for each URL slug generated.
All this ensures that your homepage, product pages, collection pages, and more will be easily searchable on major search engines.
Wherever Shopify falls short, powerful apps exist that can step in to fill any gaps and identify problems as they arise, offering solutions for improvements as they emerge.
Beyond traditional store pages, you can also establish a content marketing strategy by starting a blog and targeting educational keywords within your industry.
Conclusion:
As stated, Shopify needs extra revamping and constant monitoring to exceed in the digital world. Only a top company like TDTRG can help you excel in securing more leads and sales from Shopify. Shopify developers of our company are certified and have created more than 50 projects for e-commerce platform. If you are interested in transferring your business to an online market place, then I will recommend you to mail us at info@tdtrg.com.