Everyone wants to feel seen. However, having an internet presence for your organization is more than a desire; it is a requirement. If no one discovers your company online, no one will buy from you. It’s that simple. Search engine optimization (SEO) is an essential marketing technique. It allows you to rank your website in search results so that people may find it. SEO visibility is one of the most significant indicators for your business. But wait a minute – what exactly is SEO visibility? That is precisely what we will discuss on this page.
What is SEO visibility?
SEO visibility, also known as search visibility or search engine visibility, is a metric that indicates how likely users are to see your website in Google search results. Some marketers define success as the number of clicks earned. Typically, it is about how many people visit your site rather than how many click on it.
How can you determine your search engine visibility?
Search visibility is not necessarily an objective, quantifiable statistic. Even if it is, it is subjective; hence, there are various ways to measure it, including:
- Impressions
- Clicks
- Rankings
In addition, you may measure the visibility of certain pages in specific queries and the visibility of the entire website. For all of these reasons, I need to find a precise method for calculating your visibility in search results. However, if you genuinely need to put a firm value on this parameter, you can utilize various techniques. Semrush, for example, provides a method for determining your search visibility. You can access that system using the tool.
What affects your search visibility?
Search visibility is directly related to rankings. Your website is only displayed for a particular keyword if it ranks for that term. The higher it ranks, the more visible it becomes. As a result, the elements that influence your exposure are also relevant to your search engine results. Google evaluates many ranking variables, and not all of them are officially confirmed. Therefore, providing a thorough list of every element that influences your exposure is impossible. However, some of the largest ones include:
- Mobile-friendly
- Backlinks
- Website security
- Search intent
The more you optimize your website for SEO, the higher your search visibility will be.
How to Improve Your Visibility in Search Results
Naturally, you want to maximize your SEO visibility. So, what can you do to increase it? As previously said, many things influence your visibility. However, if you want to make significant progress in increasing your visibility, we have a few pointers you should follow. These tips include:
- Target long-tail keywords.
- Use responsive design.
- Optimize your page speed.
- Earn credible backlinks.
Continue reading to learn more about each.
1. Target long-tail keywords
If you’re familiar with SEO, you’ll understand that keyword research and integration are two of the most critical processes. Targeting specific keywords on your website may tell Google you want to rank for those searches. But it’s critical to target the proper keywords. It would help if you aimed for long-tail keywords that are several words long. Why should we target these keywords? Because they’re more particular, they reach a more targeted audience and face less competition in search results.
For instance, contrast the results of the long-tail keyword “accounting services in Ann Arbor, Michigan” with those of the short-tail keyword “accounting.” You’ll notice that the keyword “accounting” is far too broad, yet the top search results are informative. However, the second keyword is much more particular. Thus, several accounting firms appear in the top few results. Long-tail keywords are more specialized, making ranking high for them much more accessible and increasing your search visibility.
2. Use responsive design
Google employs mobile-first indexing to rank pages. This implies that it prioritizes pages based on their mobile versions, even when searching from a desktop computer. So, your website must be mobile-friendly to rank in search results. One of the simplest ways to accomplish this is to employ responsive design. This is a style of web design in which the items on your page rearrange themselves to match the screen on which they appear. As a result, a website’s desktop version will appear slightly different from its mobile counterpart. A mobile-friendly website will help you rank better in search results and increase clicks.
3. Optimize page speeds
Page speeds are another critical factor in determining your rankings. No one will want to go there if your website loads forever. As a result, Google will rank it significantly lower. Core Web Vitals, a set of indicators linked to page load times, is one of the most essential ranking determinants. So, how can you make your web pages load faster? There are other options available to you, such as:
- Compressing images
- Caching webpages
- Minimizing code
- Limiting redirects
Each of these will improve the speed and rankings of your pages, resulting in more search engine visibility.
4. Build credible backlinks
Finally, make sure to get backlinks to your online content. If you need to know what they are, they are links from other websites to your material. Importantly, earn backlinks from something other than any website. You want to earn them from credible websites in your field.
Why should you earn backlinks? Because Google adores them! When a respectable site connects to you, Google assumes that your site is credible and ranks it higher. That provides you with a lot more search visibility. So, how do you get backlinks? The simplest method is to search for broken or missing links to trusted industry websites. When you locate some, contact the site owners and request that they be replaced with new links to relevant pages on your website.
Let Digi Tech Resource Group, LLC help you increase your SEO presence
Following the methods outlined above is a good start. Still, there is much more you can do to increase your SEO exposure, primarily if you work with a professional SEO service like Digi Tech Resource Group, LLC. We have over 15 years of SEO experience, so trust us – we know what we’re doing. Our SEO services will skyrocket your exposure, resulting in more leads and money for your business. If you’d like to work with us, please call us at 855-880-5222 or contact us online immediately!
